Client: Upstart - a lending platform that considers education and income to give lenders a more fair rate on loans. to implement new features and redesign for usability.
Project: Redesign/improve the sign-up flow.
How: I launched various surveys, interviewed users and staff, and created designs from sketch to full-fidelity prototype.
Duration: 3 months
From the research, and testing I conducted, I designed several levels of design improvements, each building on the last. This version was launched in early December and has shown a conversion rate increase of 5-10%.
The second version changes the format of the inputs for some of the questions, and removes or condenses various fields.
The third version is a more drastic change in the way the form works, and will be launched depending on current A/B test results.
To gather information on the product and the users I:
I created several prototypes using Adobe Illustrator & Photoshop, InVision, and HTML/CSS.